For a success of an organization, various dimensions of an organization should have been interconnected with each other. Marketing has always been an important dimension for the success of an organization. Moira Davis is such name in the field of marketing, who has been successful in implementing strategies by understanding how a customer or audience interact for the steps taken by organizations. While talking about the marketing strategy of ESPN, Moira Davis is considered as ESPN’s valuable asset, who has been serving ESPN for several years.


Moving to her early life, there is not any information about how she spent her childhood days. From her early days, she has persuasive power. Moira Davis completed her school study from one of the local school in her hometown. During her childhood days, she used to prefer to interact with many people and she has always been interested in knowing how people react to the certain things. After completing her high school education, she joined Wake Forest University. Till that time she had already decided to pursue a career in the field of marketing. She graduated with Bachelor of science degree in Business. During her university days, she used to focus more on marketing and learned many things about customer’s satisfaction, customer psychology, and customer relationships.


After completing her university education, Moira Davis decided to pursue a career in marketing. She started her career from Della Femina, where she used to deal with clients such as Becks beer and USA Network. Davis worked for OMD/BBDO for 13 years. During her tenure in OMD/BBD, she dealt with represented cable, consumer, and wireless business. After working for such a long time she got an offer from ESPN and in 2005 she started her career in ESPN as senior director of media strategy. In ESPN, Davis highly focused on maintaining a good relationship with fans and implemented fans relationship marketing strategy. She believed that maintaining a good relationship with the customer would benefit the organization in long term. She has also been managing ESPN events and tickets.

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Davis has been a key player in media planning and implementation of all ESPN contents including over 50 media assets across ESPN TV, Radio, and Digital. Additionally, she has been working on developing value-added marketing and media for programming partners across the Walt Disney company. She currently looks after five assimilated areas such as media, customer care, fan relationship marketing, synergy and ESPN events and Tickets. She has been considered as one of the major people in implementing marketing strategy for ESPN.


Moving to her personal life, Moira Davis has been hiding her personal life from media. She has not spoken any word about her married life, children, and relationships. This young and talented personality might have attracted many men but she has not been linked up with any man till date. Being busy on her profession, she might not have given much time for such things. Till today there is no any official account under her name on any social networking sites. To get more information on her professional life, you can read her bio on the official page of ESPN.