ICE BUCKET CHALLENGE

The Ice Bucket Challenge is also known as ALS Ice Bucket Challenge. It is an action where people dump a bucket of ice water on one’s head and capture it for raising fund for the research of the disease named amyotrophic lateral sclerosis. The Ice Bucket Challenge first become widespread in Northern United States with the name Cold Water Challenge.  Ice Bucket Challenge went viral on social media from mid-2014. Many People from other different countries participate in this challenge for different reasons. People of U.K partake in Ice Bucket Challenge for Motor Neuron Disease Association.- ELISE AMENDOLA/AP – ELISE AMENDOLA/AP

HOW IT BECOME MASSIVE?

This challenge first gain the amplified media attention when the United States television personalities of   program Morning Drive aired and performed Ice Bucket Challenge live on air. In July 2014 Matt Lauer, the television anchor did the Ice Bucket Challenge on NBC’s television program The Today Show at Greg Norman’s request. After that the normal people were brought into challenge. Golfer Chris Kennedy also did the challenge on the same day and then challenged his cousin Jeanette Senerchia whose husband had ALS for more than 11 years. The challenged Jeanette also did the challenge and filmed it in front of her house and posted on Facebook which connected with 31 Years old Pat Quinn who was diagnosed with ALS in 2013.

Then Quinn posted this challenge to his family in Florida and friends in Greece and Ireland. The challenge was broadcasted on local television. Quinn’s Facebook overlapped with the former baseball player Pete Frates who also has ALS. Then Pete Frates began to post the challenge. Frates have won the Stephen Heywood Patients Today Award in 2012 and he is very famous Patient advocate. Frates has promoted this challenge very much and many celebrities have participated in the challenge and thousands of them followed. Ethel Kennedy and Justin Bieber challenged the president of United States Barack Obama but he it and donated $100. But former President of United States George W. Bush accepted the challenge and propose Bill Clinton. The well-known celebrities, individuals and athletes accepting the challenge and nominating others also made Ice Bucket Challenge bigger.

RULES OF ICE BUCKET CHALLENGE

The rule of Ice Bucket Challenge is simple and interesting. If you are challenged for the game then within 24 hours of being challenged you have to record the video of yourself of pouring the Bucket of ice water from head if you accept challenge. In the video you can challenge other people if you like. If you did not accept the challenge then you have to donate $100. Even you can do both, accept the challenge and also donate.

IT BECAME THE TREND

Ice Bucket water is becoming the trend globally for ALS or for any other kind of donation or charity. It has started to become a culture. Many musician, actors, sportsman, athletes, businessman and even politicians are enjoying this trend.

SOME POPULAR FACES WHO ACCEPTED THE CHALLENGES

Actors: – Ben Affleck, Jessica Alba, Jack Black, Emily Blunt, Huge Jackman, Dwayne Johnson, Adam Sandler, Robert Pattinson, John Travolta, Tom Cruise, etc. Musicians: – Justin Bieber, Justin Timberlake, 50 Cent, Beyoncé, Wiz Khalifa, Lady Gaga, Taylor Swift, Britney Spears, Chris Brown, Iggy Azalea, Lily Allen, Trey Songz, Swizz Beatz, Harry Styles, etc.  Sportsmen: – Neymar Jr, David Beckham, Christiano Ronaldo, Karim Benzema, Michael Jordan, David Luiz, Tony Parker, Lewis Hamilton, Mario Balotelli,  Hulk, Tom Jackson, etc Politicians: – George W. Bush, Colin Barnet, John Barrow, Timothy Bishop, John C. Carney Jr, Jenna Bush Hager,  Ted Cruz, Rob Ford, Paul Gogarty, Linda Jeffery, Ethel Kennedy, Frank LoBiondo, etc.

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